Loans 4 Less
OTC • Stock Ticker Symbol • LFLS

Toll Free: 877-981-LOAN
Customer Service Management Team Partners Listings4Less
DIRECTOR AND EXECUTIVE OFFICERS
Listings4Less
nav_PlatinumProperties
nav_Espanol
The following table sets forth information regarding the members of the board of directors and executive officers of the Company.

For more information please visit: http://www.pinksheets.com/pink/quote/quote.jsp?symbol=lfls


   Name    Position    Date Directorship Commenced
Steven M. Hershman Chairman of the Board,
President, Treasurer, Director
June 30, 1999
Julia Leah Greenfield Secretary, Director,
General Counsel
January 1, 2005
Martin W. Genis Director, Executive Vice President February 28, 2005
Daniela Haynie Director, Executive Vice President February 28, 2005
Marc C. Phelps Director, Accountant October 1, 2005
"JR" Jasper Exec V.P. / Sales Director January 1, 2007


The Company's directors have been elected to serve until the next annual meeting of the stockholders and until their respective successors have been elected and qualified or until death, resignation, removal or disqualification. The Company's certificate of incorporation provides that the number of directors to serve on the Board of Directors may be established, form time to time, by action of the Board of Directors or shareholders. Vacancies on the Board are filled by a majority vote of the remaining directors on the Boards. The Company's executive officers are appointed by and serve at the discretion of the Board.

Steven M. Hershman serves as President, Treasurer, CFO and Chairman of the Board of the Company and has devoted substantially all his efforts to the development of Loans4Less.com which serves as a mortgage broker primarily in the California residential mortgage place. A citizen of the United States and the UK , Mr. Hershman holds a California Real Estate Broker License and he started his career on the London Stock Exchange in 1977 becoming a Member of The London Stock Exchange in 1981. Between 1982 and 1990 Mr. Hershman worked for Thomson McKinnon Securities, Inc. and Ladenburg, Thalmann Members of The New York Stock Exchange. In 1990 Mr. Hershman became a mortgage broker prior to forming Union Discount Mortgage, Inc. in April 1993.

Juila Leah Greanfield, Esq. serves as secretary and a director of the Company. Ms. Greenfield has been a practicing attorney since 1976 representing several major savings banks and mortgage lenders, specializing in mortgage banking laws with an emphasis on origination, servicing, secondary market whole-loan sales, securitization of prime and subprime residential mortgage loans, Truth-In-Lending and regulatory compliance under federal and state law. Ms. Grennfield is a member of the State Bar of Pennsylvania, State Bar of California and American Bar Association. Ms. Greenfield received her Juris Doctorate in May 1976 from Villanova University School of Law, Villanova, Pennsylvania and her Bachelor of Arts (Phi Beta Kappa) in May, 1973 from the State University of New York at Binghamton, Binghamton, New York.

Martin W. Genis serves as a director and an executive vice president of the Company. Since December, 1997, Mr. Genis has been involved in the development of the Company's real estate division, Platinum Properties. Since November, 1990, Mr. Genis has been licensed with the California Department of Real Estate and has been employed as a realty agent specializing in residential listings and purchases with the Jon Douglas Company, Los Angeles, California, a real estate company.

Daniela Haynie serves as a director of the Company and an executive vice president underwriting manager and mortgage loan processor, assisting in the processing and closing of mortgage loan transactions. Ms. Haynie has worked with the Company since October, 2001. From August, 1997 to October, 2001, Ms. Haynie served as a mortgage loan underwriter assisting brokers and various loan officers in processing and closing mortgage loan transactions for Crestwood Mortgage Company, Torrance, California, a company specializing in residential mortgage lending and brokerage. Ms. Haynie graduated from the University of Sao Judas Tadeu (Sao Paulo, Brazil) in 1995 and moved to the United States in March, 1996. Ms. Haynie is a Permanent Resident of the United States.

Marc C. Phelps serves as a director of the Company. Mr. Phelps has been working in public accounting since 1982 assisting small businesses in the areas of taxation, setup and maintenance of accounting systems and business management. Since 1999, Mr. Phelps has also helped small businesses with the audit process both as the auditor and as a consultant assisting small companies to get ready for audits. Mr. Phelps is a Certified Public Accountant licensed to practice in the State of California. In 1999, he received a Bachelor of Science degree in Business Administration (Magna Cum Laude) from California State University Dominquez Hills.

J.R. Jasper has served as a director and executive vice president of the Company since January 1, 2007. Mr. Jasper graduated from the Dennison Academy in 2001 and pursued general studies at El Camino College in 2002. In September 2003, Mr. Jasper obtained his Department of Real Estate Salesperson license. From 2004 to 2006, Mr. Jasper worked as a sales associate at Union Discount Mortgage, Inc. and eventually became sales manager in charge of updating Loans4Less.com pricing and loan products. Since January 2007, Mr. Jasper has been Executive Vice President in charge of sales for the Company.


top